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CITY, N.D. (NewsDakota.com) Tuya Dutton, a native Mongolian and Valley City State University graduate, turned her late-night chats with family back home into a reality with the NOOS SHOP, an online and in-store fine cashmere boutique in Valley City.

The shop features beautifully designed elegant cashmere hats, scarves, gloves and shawls that are perfect fits for North Dakota winters.

“Bitter winter breeds better cashmere” says owner Tuya Dutton. She says the winters on the plains are very similar to the winters back home – which made it easier for her to adjust to North Dakota while her cashmere and wool hats, scarves, gloves and socks kept her warm.

This is her very first cashmere store in the USA and her favorites are the oversized pure cashmere shawls. They are velvety-soft to the touch, light as feather and eight times warmer than wool.

In addition to the luxury cashmere, NOOS SHOP offers a selection of super soft, cozy wool socks, leather gloves and hand-made felt booties for kids and adults.

You can visit the store at 256 Central Ave N, Valley City, ND.  To learn more about NOOS SHOP visit https://noosshop.com or call at 701-895-4171. Follow them @noosshop on Facebook and Instagram for updates, events and specials.

Tuya Dutton owner of Noos in Valley City.
Tuya Dutton owner of Noos SHOP in Valley City.